Wear more, wash less.

Jean Clean freshens your denim by naturally eliminating odors and grime.

THREE STEPS TO FRESH

Wear your jeans

Like, every day. The more you wear them, the better they become.

Spray the seat

And any other areas that require
de-funkification.

Hang overnight

Let the enzymes get to work. Your jeans will wake up fresh.

FROM THE DENIM LAB

Double-strength formula

Special enzymes neutralize odors.

Drying agents trap oils and grime.

Just for jeans

For casual and premium denim, 
including raw, selvedge and stretch.

100% natural. Safe for skin and fabric.

Fresher for longer

60 freshenings per bottle.

Mellow scent satisfies nostrils and loins.

Never wash your jeans.

Chip Bergh — CEO of Levi's

HOLD up, CHIP. WHY CAN'T I WASH MY PANTS?

Washing degrades texture and fit.

You might be surprised to learn that washing is the #1 cause of garment wear. Jeans are especially vulnerable. 

Washing weakens denim and compromises its texture. Fibers are lost, the weave loosens and seams begin to twist. The fit and shape of your jeans degrade with every wash.

Washing causes premature fading.

Denim's rich color comes from indigo, a traditional blue dye used for thousands of years. Unfortunately, indigo washes out easily. That's why those dark jeans you bought last year look rather dull today.

Avoid washing your jeans until they are broken in. Especially if you buy raw denim, a type of premium jean that is natural and coating-free.

Release indigo the natural way: by living and moving in your jeans. Stretching, folding and abrasion creates authentic whiskers and fades that contour to your body.

Experts recommend you wash your jeans just a few times a year. Jean Clean makes it easier.

Premium denim is an investment. Make it last.

Take the 30 day Jean Clean challenge.

Grab your favorite jeans. Or a new pair of raw denim, like Naked & Famous or Acne.

Wear your new blues. EveryDay.

Remember: don't wash. Premature washing harms fit, texture and fade, especially when you're breaking them in.

DAILY Spray your denim with Jean Clean to safely neutralize odors and cut grime, so you can make it 30 days with confidence.

Celebrate! Go another 30 or give em' a wash. You earned it.